Wet n Wild is a popular drug store brand that comes at an extremely affordable cost. This might seem like an oxymoron since many think of drug store costs as being “affordable” but as of late, the cost of many popular drug store brands has gone up and are beginning to reach the low end range of “high-end” product costs. Wet n Wild is one of the few brands that have maintained their low cost and still provided well performing products.
One of their most popular formulas are their ten pan palettes that they have released. These palettes come out in their permanent line, but they also release them around Halloween time in limited edition colors. Sadly, the limited edition color stories, have been notorious for not performing as well as the permanent line.
The V.I.Purple palette is part of their permanent line and is one of their top sellers as it has taken me a long time to finally track it down. I have to say, the other ten pans that are part of their permanent line that I have used do perform really well so I expected the same out of this palette. Unfortunately, this palette did not impress me.
Starting with the positive, the mattes in this palette are beautiful. They are pigmented, creamy and blend well with each other. The disappointment comes on the purple side of the palette. The shimmer pinky-red color does show up well but the other shimmers on the right side of the palette (the purples) are extremely patchy. The bottom purple doesn’t appear purple on the eye at all, but rather a rosy taupe shade and it doesn’t shimmer at all, even though it looks like the most foiled shade in the pan. Even trying to wet the shade, there was no pigmentation to it.
All of that being said, you can make this palette work and the gold shimmer shade is amazing on the eyes. It is a known fact that purples are difficult to formulate so it does not surprise me that this palette struggles a bit. If you are interested in this palette for the browns and the gold then you will be very pleased, but if you are looking for beautiful purples, maybe save up your money and try a different palette.
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